About

is based in Shenzhen and Hong Kong. It is a professional fashion operations platform rooted in the Chinese market and informed by an international perspective, integrating brand representation, market expansion, operations management, omnichannel marketing, and strategic investment as a comprehensive support platform for brand management organizations.

With wholesale business development at its core, YUAN provides global designer brands with end-to-end solutions for the Chinese market, supporting long-term growth and sustainable development through systematic operations.

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Interior display with a wall of monochrome artworks
6000+ SQM

EXHIBITION SPACE

More than 6,000 sqm dedicated to brand presentation, buyer meetings, and seasonal ordering.

3000+

BUYER STORES

Connecting 3000+ buyer stores and department-store channels through a nationwide and international network

4

FASHION WEEKS / YEAR

Four major seasonal fashion ordering events held annually in Shanghai